Sales
Marketing
Social Media
Training
Support
HMG EXPLAINED
Sales
There is a multitude of sales strategies used in achieving customer buy-in. In short, sales requires adapting to each situation to address customer needs. As a manufacturer representative, we are faced with 3 main scenarios of selling. Distribution level, direct with management and category buyers for product load-in. Dealer level, building value in represented products to generate inquires through supporting distribution. Retail facing, key focus of events for product demos & review, driving customers to their local dealer.
Marketing
Our approach to marketing works two-fold, content creation for a specific manufacture product – this can be shared across a dealer / retail base to cast a larger net. Now, both dealers & distributors have 1000’s of products, how does your brand rise to the top? We create tailored manufacture content – specific to a certain dealer and/or distributor to put the spotlight on a specific brand, inside their 4 walls through their social media / e-blast audience.
Social Media
“If no one knows you, how can they buy from you?” Creating content is half the battle, getting in front of your customer base requires appropriate target and audience building to drive results. Social media in-depth.
Training & Support
Pull through sales, creating brand confidence in distribution sales teams & their dealer base. Performing both virtual presentations & door-to-door, nationwide dealer visits for product education. Spiff programs also offered to kick-start new manufacture products within the WD & dealer base.
HMG
Brand Development
founded by
Jared HESHKA
behind the scene
HMG – Brand Development, founded by Jared with over 8+ years of experience in the automotive & powersports world. Each market requires a different approach to maximize your return – at HMG we tailor our consulting services to your company goals. As the manufacturer, you produce the product – HMG is here to execute, providing the tools and resource to scale your business.
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Proudly Servicing Canada Coast to Coast
Services
Sales
Marketing
Social Media
Training & Support