Portfolio
MBRP
MBRP is a leading North American manufacturer of performance exhaust systems for trucks, cars, and powersports. Known for its precision engineering, deep industry roots, and unmistakable sound, MBRP serves a passionate community of drivers, racers, and outdoor enthusiasts who demand both power and personality from their vehicles.
Client: MBRP – Performance Exhaust Manufacturer
Challenge:
MBRP sought to expand brand awareness and engagement in the highly competitive powersports and automotive aftermarket sectors. They needed a partner that could not only strategize from the top down but also execute at ground level across retail and digital touchpoints.
HMG’s Role:
HMG served as an embedded marketing and sales partner, offering full-funnel support — from strategic messaging and trade show presence to dealer marketing activation and social media strategy.
WHat we did:
HMG served as an embedded marketing and sales partner, offering full-funnel support — from strategic messaging and trade show presence to dealer marketing activation and social media strategy.
Trade Show & Event Execution:
Coordinated and staffed booths at key industry events (like ImportFest), showcasing products to both consumers and dealers. HMG handled booth experience, field content creation, and brand storytelling.
Retail & Dealer Support:
Created and executed localized dealer marketing kits and in-store activation strategies to improve product visibility and sell-through.
Content Strategy & Social:
Developed a consistent voice and visual identity for MBRP content and implemented social strategies tailored to both B2B and B2C segments. Field content, social ads, and community engagement were key.
Boots-on-the-Ground:
HMG’s team actively participated in installs, demos, and face-to-face dealer interactions—bringing an authenticity that remote-only agencies can’t offer.
Results and Ongoing Work:
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Significant increase in event engagement and dealer leads.
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Improved social media performance and product recognition in key target segments.
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Stronger brand alignment across trade, retail, and digital.
HMG continues to support MBRP with:
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Campaign development
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Strategic consultation
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Real-time execution across sales and marketing functions
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