about | HMG

Jared Heshka | President

Performance Gas & Powersports Specialist

Jared’s love for powersports & automotive is a passion he’s had for as long as he can remember.  His involvement  in snowmobile racing played a key role in propelling him into where he is today, with 5 years in the CSRA circuit Jared got to know the in’s and out’s of racing & involvement of participating brands, leading him to a role of Powersports Brand Manager for MBRP inc. Over his 5+ years in the powersports space, Jared spent most of his time across North America training distributor reps, assisting both them & their dealer base as MBRP expanded into the ATV & SXS market.  Jared was heavily involved in the process of new product development, relaying customer & dealer insight to implement in MBRP’s design process – leading to MBRP’s #1 selling ATV exhaust, and a top #5 seller in snow. As social media became a greater focal point to the growth of MBRP powersports, Jared worked with both athletes & even the famous “ Larry Enticer” to put the spotlight on the MBRP brand from a retail perspective, contributing to a combined social media growth of over 50,000 with 95% organic reach. These amongst other initiatives, from web & content development boasted MBRP growth well into 20-25% growth for the powersports category. Today, he manages all HMG accounts, US & Canada wide in the performance exhaust space, including distribution through retail levels.